VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
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Our Selection Process For
Best Media Buying Agencies
Best Media Buying Agencies
Our Selection Process For
Best Media Buying Agencies
Best Media Buying Agencies
Best
Top 10 Media Buying Agencies
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
Channel Targeting 
|
Create Effective Ads
|
Demographic Targeting
|
Negotiation
|
Reporting
|
Overall Score 0100GVGE |
Change in Rank |
Key Facts For DMA
-
- Major Clients:
- Jet.com, TripAdvisor.com, Kohler, Williams...
-
- Year Founded:
- 2002
-
- Fulltime Employees:
- 80+
-
- Active Clients:
- 500+
-
- Revenue:
- Above $10 million
-
- Client Retention Rate:
- 96
-
- Pricing:
- M
-
- Website:
- www.digitalmarketingagency.com
Positive Review
We reached our year end goals for the first time.
Thank you William for the hard work. We look...
Richard Clopton
Key Facts For Arcane Marketing
-
- Major Clients:
- SelectHealth, Line-X, Copag, Headsets Dire...
-
- Year Founded:
- 2015
-
- Fulltime Employees:
- 30+
-
- Active Clients:
- 100+
-
- Revenue:
- $3 million - $5 million
-
- Client Retention Rate:
- 98
-
- Pricing:
- L
-
- Website:
- www.arcanemarketing.com
Key Facts For marketingagency.io
-
- Major Clients:
- Barefoot Books, Basecamp, Dansko, Dutch Br...
-
- Year Founded:
- 2007
-
- Fulltime Employees:
- 20+
-
- Active Clients:
- 200+
-
- Revenue:
- $5 million - $10 million
-
- Client Retention Rate:
- 97
-
- Pricing:
- M
-
- Website:
- www.marketingagency.io
Positive Review
Been a client for 18 months and its been a fantastic
marketingagency.io delivered on what they pro...
Ruth Peronel
Key Facts For WebMarketingAgency.com
-
- Major Clients:
- Our Town America, SealMaster, Crunch Fitne...
-
- Year Founded:
- 2009
-
- Fulltime Employees:
- 40+
-
- Active Clients:
- 300+
-
- Revenue:
- $2 million - $10 million
-
- Client Retention Rate:
- 98
-
- Pricing:
- M
-
- Website:
- www.webmarketingagency.com
Positive Review
Great team, Amazing marketing solutions
These guys are very creative in the work they...
Evelyn Stevenson
Positive Review
All the digital marketing solutions you
It was a pleasant experience working with the...
josephgrossow
Key Facts For W3 Affinity
-
- Major Clients:
- Kauai Coffee, Stegmann USA, ICM.org, CCCSM...
-
- Year Founded:
- 2003
-
- Fulltime Employees:
- 8
-
- Active Clients:
- 300
-
- Revenue:
- $1 million - $3 million
-
- Client Retention Rate:
- 99
-
- Pricing:
- L
-
- Website:
- www.w3affinity.com
Key Facts For Click Optimize, LLC
-
- Major Clients:
- Bender Law Offices, Evergreen, Seegars Fen...
-
- Year Founded:
- 2010
-
- Fulltime Employees:
- 26-50
-
- Active Clients:
- 47
-
- Revenue:
- $3 million - $5 million
-
- Client Retention Rate:
- 92
-
- Pricing:
- M
-
- Website:
- www.clickoptimize.com
Positive0%
Negative0%
Neutral0%
Key Facts For Bruce Clay, Inc.
-
- Major Clients:
- Netflix, The Weather Channel, Toyota, e...
-
- Year Founded:
- 1996
-
- Fulltime Employees:
- 100 - 250
-
- Active Clients:
- 60
-
- Revenue:
- $10 million - $50 million
-
- Client Retention Rate:
- 90
-
- Pricing:
- M
-
- Website:
- www.bruceclay.com
Key Facts For JEMSU
-
- Major Clients:
- , Papa Johns, Zagg, Trimble, Office Evolut...
-
- Year Founded:
- 2010
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 73+
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 95
-
- Pricing:
- L
-
- Website:
- www.jemsu.com
Key Facts For iProspect
-
- Major Clients:
- Marin Software, BrightEdge, Double Click...
-
- Year Founded:
- 1996
-
- Fulltime Employees:
- 2,500 - 5,000
-
- Active Clients:
- 150+
-
- Revenue:
- $250 million - $500 million
-
- Client Retention Rate:
- 92
-
- Pricing:
- H
-
- Website:
- www.iprospect.com
Positive0%
Negative0%
Neutral0%
Key Facts For GreyBox Creative
-
- Major Clients:
- Available Upon Request
-
- Year Founded:
- 2014
-
- Fulltime Employees:
- 25+
-
- Active Clients:
- 20+
-
- Revenue:
- $1 million - $3 million
-
- Client Retention Rate:
- 90
-
- Pricing:
- L
-
- Website:
- www.greyboxcreative.com
Evaluation Criteria:
Channel Targeting
During our evaluation of media buying agencies the research team dives into an agency's ability to select the right channels for their client based on their marketing objectives. Having the ability to produce content pieces on relevant and reputable media relevant to the client's offerings ensures that the content will be of value to them.
Create Effective Ads
While having relevant targeting is valuable to a media buying campaign, having the right message is just as important. Our research team delves into how the media buying agency crafts a message that reaches the target audience in a meaningful way. The ad should work to engage the audience to compel them into some sort of action in-line with the client's marketing and advertising objectives.
Demographic Targeting
Knowing which demographics are most aligned to marketing objectives is important any campaign. Media buying is no exception. During our analysis our research team investigates an agency's ability to identify which demographics are most receptive to each marketing message to produce ads and content that with more value to them.
Negotiation
One of the core aspects of our analysis involves a media buying agency's ability to negotiate pricing with various publishers to get the most value out of a client's marketing budget. As with any advertising or marketing initiative media acquisition has a cost associated with it and anything the agency does to reduce it helps.
Reporting
Transparency is essential to any type of business dealing. During our analysis of media buying agencies we examine the level of transparency exhibited by the agency to ensure that vital information about performance and finances are being relayed to the client. The greater the level of transparency, the better the overall service.
