Last updated: April 1, 2022

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Best
Top 29 Enterprise PPC Companies in Canada

Best Enterprise PPC Companies in Canada - April 2022

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Process

Process

Technology

Technology

Core Leadership

Core Leadership

CPA Minimization

CPA Minimization

Availability

Availability

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Williams...
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96
  • Pricing:
    M
  • Website:
    www.digitalmarketingagency.com
Request A Quote
Reviews (93)
Positive Review 93 Reviews
They did a great job for us.
They were enthusiastic about working with us...
Myra Hook
Positive Review
Our sales have exploded on Amazon.
Since we brought them on to manage our Amazon...
Larry Sawyer
Positive Review
We reached our year end goals for the first time.
Thank you William for the hard work. We look...
Richard Clopton

Process

Technology

Core Leadership

CPA Minimization

Availability

Arcane Marketing Arcane Marketing
Talk to a Representative: (208) 938-5988
Key Facts For Arcane Marketing
  • Major Clients:
    SelectHealth, Line-X, Copag, Headsets Dire...
  • Year Founded:
    2015
  • Fulltime Employees:
    30+
  • Active Clients:
    100+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    98
  • Pricing:
    L
  • Website:
    www.arcanemarketing.com
Request A Quote
Reviews (24)
Positive Review 24 Reviews
Great place that is very innovative and court...
Samuel Bird
Positive Review
Nate and Chad are two that definitely have th...
Jeremy Andra
Positive Review
We used Arcane Marketing to build and launch...
Pam Johnson

Process

Technology

Core Leadership

CPA Minimization

Availability

3
2007
$5 million - $10 million
20+
200+
97
M
Barefoot Books, Basecamp, Dansko, Dutch Bros. Coffee, Essential Ingredients
100
99
97
98
99
98.6%
NC
marketingagency.io marketingagency.io
Talk to a Representative: 862-229-1681
Key Facts For marketingagency.io
  • Major Clients:
    Barefoot Books, Basecamp, Dansko, Dutch Br...
  • Year Founded:
    2007
  • Fulltime Employees:
    20+
  • Active Clients:
    200+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    97
  • Pricing:
    M
  • Website:
    www.marketingagency.io
Request A Quote
Reviews (23)
Positive Review 23 Reviews
Great Services
Great Services, Thanks for all of your help w...
Juneyeta Mattix
Positive Review
Great
Great servics Great servics Great servics Gre...
Muzammil Hussain
Positive Review
Been a client for 18 months and its been a fantastic
marketingagency.io delivered on what they pro...
Ruth Peronel

Process

Technology

Core Leadership

CPA Minimization

Availability

Strong Performers
4
2009
$2 million - $10 million
40+
300+
98
M
Our Town America, SealMaster, Crunch Fitness, American Prosperity Group, Kitchen Tune-Up
98
96
99
98
100
98.2%
NC
WebMarketingAgency.com
Talk to a Representative: 415-376-5135
Key Facts For WebMarketingAgency.com
  • Major Clients:
    Our Town America, SealMaster, Crunch Fitne...
  • Year Founded:
    2009
  • Fulltime Employees:
    40+
  • Active Clients:
    300+
  • Revenue:
    $2 million - $10 million
  • Client Retention Rate:
    98
  • Pricing:
    M
  • Website:
    www.webmarketingagency.com
Request A Quote
Reviews (10)
Positive Review 10 Reviews
Great team, Amazing marketing solutions
These guys are very creative in the work they...
Evelyn Stevenson
Positive Review
Great Digital Marketing solutions
Fantastic service by the entire WMA team. If...
Joseph_Henry.lucy
Positive Review
All the digital marketing solutions you
It was a pleasant experience working with the...
josephgrossow

Process

Technology

Core Leadership

CPA Minimization

Availability

Search Engine People, Inc. Search Engine People, Inc.
Talk to a Representative: 647-367-2642
Key Facts For Search Engine People, Inc...
  • Major Clients:
    Purolator, Bark Busters, Tidys Flowers, Di...
  • Year Founded:
    2001
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    400
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    93
  • Pricing:
    M
  • Website:
    www.searchenginepeople.com
Request A Quote
Reviews (18)
Positive 77.8% 14 Reviews
These guys saved my business, hats off to the...
Joe Buscema
Negative 16.7% 3 Reviews
Definitely not recomended and the worst compa...
Rob Mannis
Neutral 5.6% 1 Reviews
Rank Number 1 on search engines
Its possible now to rank no.1 on all search e...
mindzap

Process

Technology

Core Leadership

CPA Minimization

Availability

Bruce Clay, Inc. Bruce Clay, Inc.
Talk to a Representative: 866-517-1900
Key Facts For Bruce Clay, Inc.
  • Major Clients:
    Netflix, The Weather Channel, Toyota, e...
  • Year Founded:
    1996
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    60
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    90
  • Pricing:
    M
  • Website:
    www.bruceclay.com
Request A Quote
Reviews (21)
Positive 81.0% 17 Reviews
Extremely knowledgeable person. I'm actually...
Jason Valasek
Positive
Our agency has throughly enjoyed the training...
Brad Wood
Negative 19.0% 4 Reviews
Bruce Clay was a pioneer in SEO, before me ev...
Israeli Rothman

Process

Technology

Core Leadership

CPA Minimization

Availability

Contenders
7
2001
Est. $1 Million
1 - 10
135
90
H
The Sutton Place Hotels, Dexter Condo Project, Intrawest Corporation, WIDHH, Cruise Concepts
96
97
96
95
96
96%
NC
4AM Group Ltd 4AM Group Ltd
Talk to a Representative: 877-426-8811
Key Facts For 4AM Group Ltd
  • Major Clients:
    The Sutton Place Hotels, Dexter Condo Proj...
  • Year Founded:
    2001
  • Fulltime Employees:
    1 - 10
  • Active Clients:
    135
  • Revenue:
    Est. $1 Million
  • Client Retention Rate:
    90
  • Pricing:
    H
  • Website:
    www.4amgroup.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

8
2008
$1 million - $5 million
10 - 50
55+
97
M
Better Homes & Gardens Real Estate, Maple Leaf Foods, Dempster's, McLeish Orlando, Eastern Meat Solutions
96
92
95
97
96
95.2%
NC
Ignite Digital, Inc. Ignite Digital, Inc.
Talk to a Representative: 905-399-6626
Key Facts For Ignite Digital, Inc.
  • Major Clients:
    Better Homes & Gardens Real Estate, Maple...
  • Year Founded:
    2008
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    55+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    97
  • Pricing:
    M
  • Website:
    ignitedigital.com
Request A Quote
Reviews (16)
Positive Review 16 Reviews
One of the best agency
Lawrence Chiagozie
Positive Review
After searching through quite a few SEO compa...
Jeffrey Brown
Positive Review
Ignite Digital has been a great help! They he...
Margarito S. Stevenson

Process

Technology

Core Leadership

CPA Minimization

Availability

9
1995
Est. $1 Million
1 - 10
530
90
M
Village of Pemberton, Snow Valley Resorts, Tourism Pemberton, Pemberton Valley Lodge, Lodging Ovations
93
94
95
94
95
94.2%
NC
Custom Fit Online Custom Fit Online
Talk to a Representative: 604-932-7861
Key Facts For Custom Fit Online
  • Major Clients:
    Village of Pemberton, Snow Valley Resorts,...
  • Year Founded:
    1995
  • Fulltime Employees:
    1 - 10
  • Active Clients:
    530
  • Revenue:
    Est. $1 Million
  • Client Retention Rate:
    90
  • Pricing:
    M
  • Website:
    www.customfitonline.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

Nirvana Canada Nirvana Canada
Talk to a Representative: 604-601-3431
Key Facts For Nirvana Canada
  • Major Clients:
    Amazon, Intel, Young Driversof Canada, Mer...
  • Year Founded:
    2007
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    250+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    86
  • Pricing:
    L
  • Website:
    www.nirvanacanada.com
Request A Quote
Reviews (21)
Positive Review 21 Reviews
Great Company!
Andy Lewis
Positive Review
As a small group needing a web presence, West...
Shirley Clarke
Positive Review
Smita Jain and her team at Nirvana have been...
Morgan Chojnacki

Process

Technology

Core Leadership

CPA Minimization

Availability

11
2002
$1 million - $5 million
10 - 50
50+
88
H
LJ Welding & Machine, Yardstick Software, Hostelling International USA, ATB Financial, Cormode & Dickson
93
94
93
92
93
93%
NC
Top Draw, Inc. Top Draw, Inc.
Talk to a Representative: 780-429-9993
Key Facts For Top Draw, Inc.
  • Major Clients:
    LJ Welding & Machine, Yardstick Software,...
  • Year Founded:
    2002
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    50+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    88
  • Pricing:
    H
  • Website:
    www.topdraw.com
Request A Quote
Reviews (24)
Positive 83.3% 20 Reviews
Working with Top Draw has been great. I appre...
Hans Kristian Larsen
Negative 12.5% 3 Reviews
This organization has a serious ethics issue....
Curtis J. Serna
Neutral 4.2% 1 Reviews
A couple days ago I was looking for someone w...
Sedric Rub

Process

Technology

Core Leadership

CPA Minimization

Availability

iCrossing
Talk to a Representative: +52-52114093
Key Facts For iCrossing
  • Major Clients:
    Salcobrand, Falabella, Telmex
  • Year Founded:
    1998
  • Fulltime Employees:
    75
  • Active Clients:
    510
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    86
  • Pricing:
    M
  • Website:
    latam.icrossing.com
Request A Quote
Negative Review 0 Reviews
Anonymous

Process

Technology

Core Leadership

CPA Minimization

Availability

GreyBox Creative GreyBox Creative
Talk to a Representative: 646-354-7770
Key Facts For GreyBox Creative
  • Major Clients:
    Lioneye Capital, Androgen
  • Year Founded:
    2010
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    65
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    90
  • Pricing:
    L
  • Website:
    www.greyboxcreative.com
Request A Quote
Negative Review 0 Reviews
Anonymous

Process

Technology

Core Leadership

CPA Minimization

Availability

Ten24 Media Ten24 Media
Talk to a Representative: 780-428-1024
Key Facts For Ten24 Media
  • Major Clients:
    Cell Phones etc., Prairie Bible College, C...
  • Year Founded:
    1999
  • Fulltime Employees:
    500 - 1,000
  • Active Clients:
    30+
  • Revenue:
    $50 million - $100 million
  • Client Retention Rate:
    80
  • Pricing:
    H
  • Website:
    www.1024media.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

15
1996
$10 million - $50 million
250 - 500
200+
80
M
Applied Microsystems Ltd., Arvay Finlay, MacIsaac Group, BC Ferries, Best Western Canada
92
93
90
88
93
91.2%
NC
Sage Internet Solutions Ltd Sage Internet Solutions Ltd
Talk to a Representative: 250-386-7243
Key Facts For Sage Internet Solutions L...
  • Major Clients:
    Applied Microsystems Ltd., Arvay Finlay, M...
  • Year Founded:
    1996
  • Fulltime Employees:
    250 - 500
  • Active Clients:
    200+
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    80
  • Pricing:
    M
  • Website:
    sageinternet.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

iProspect iProspect
Talk to a Representative: (617) 449-4300
Key Facts For iProspect
  • Major Clients:
    Marin Software, BrightEdge, Double Click...
  • Year Founded:
    1996
  • Fulltime Employees:
    2,500 - 5,000
  • Active Clients:
    150+
  • Revenue:
    $250 million - $500 million
  • Client Retention Rate:
    92
  • Pricing:
    H
  • Website:
    www.iprospect.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

17
2005
$10 million - $50 million
250 - 500
146
87
L
Alcatel, AutoRacks Ottawa, Kinaxis, Sciemetric, Matrox
91
91
88
89
91
90%
NC
Searching Works Searching Works
Talk to a Representative: 613-686-5677
Service Offerings:
Key Facts For Searching Works
  • Major Clients:
    Alcatel, AutoRacks Ottawa, Kinaxis, Scieme...
  • Year Founded:
    2005
  • Fulltime Employees:
    250 - 500
  • Active Clients:
    146
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    87
  • Pricing:
    L
  • Website:
    www.searchingworks.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

Globi Web Solutions Globi Web Solutions
Talk to a Representative: 403-775-0590
Key Facts For Globi Web Solutions
  • Major Clients:
    Holiday Inn, Hard Rock Hotels, City of Ind...
  • Year Founded:
    1994
  • Fulltime Employees:
    1 - 10
  • Active Clients:
    250
  • Revenue:
    Est. $1 Million
  • Client Retention Rate:
    95
  • Pricing:
    M
  • Website:
    www.globi.ca
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

Edkent Media Edkent Media
Talk to a Representative: 647-931-3647
Key Facts For Edkent Media
  • Major Clients:
    Dynamix Solutions , GrapeVine , iLobby , D...
  • Year Founded:
    2013
  • Fulltime Employees:
    50
  • Active Clients:
    120
  • Revenue:
    Under $250,000
  • Client Retention Rate:
    87
  • Pricing:
    L
  • Website:
    edkentmedia.com
Request A Quote
Reviews (15)
Positive 93.3% 14 Reviews
I am starting out fresh and own my startup co...
Vlad M
Positive
Being honest these guys are exceptionally fas...
Janvi Sharma
Negative 6.7% 1 Reviews
They can get some initial results, but after...
Susan Miller

Process

Technology

Core Leadership

CPA Minimization

Availability

Wisdek Corporation Wisdek Corporation
Talk to a Representative: 877-947-3351
Key Facts For Wisdek Corporation
  • Major Clients:
    Hemocode System, FCI Group, Soho OS, Busin...
  • Year Founded:
    1998
  • Fulltime Employees:
    100 - 250
  • Active Clients:
    1500
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    94
  • Pricing:
    L
  • Website:
    www.wisdek.com
Request A Quote
Reviews (35)
Positive 77.1% 27 Reviews
one of biggest and best firm in terms of seo...
Mary J Thomas
Positive
I can't thank the guys at Wisdek enough. The...
Andre Lee
Negative 22.9% 8 Reviews
The worst ever SEO and Marketing Company from...
Ashraf George

Process

Technology

Core Leadership

CPA Minimization

Availability

CustomPPCmanagement.com CustomPPCmanagement.com
Talk to a Representative: 519-636-6636
Service Offerings:
Key Facts For CustomPPCmanagement.com
  • Major Clients:
    Confidential.
  • Year Founded:
    2005
  • Fulltime Employees:
    25
  • Active Clients:
    326
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    86
  • Pricing:
    L
  • Website:
    www.customppcmanagement.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

22
1999
Est. $1 Million
1 - 10
350
86
M
McNally Robinson, Levy's Leathers, Canadian Footwear, Winnipeg Humane Society, FXR Racing
88
86
85
87
85
86.2%
NC
metricmarketing.ca metricmarketing.ca
Talk to a Representative: 1-2048181429
Key Facts For metricmarketing.ca
  • Major Clients:
    McNally Robinson, Levy's Leathers, Canadia...
  • Year Founded:
    1999
  • Fulltime Employees:
    1 - 10
  • Active Clients:
    350
  • Revenue:
    Est. $1 Million
  • Client Retention Rate:
    86
  • Pricing:
    M
  • Website:
    metricmarketing.ca
Request A Quote
Reviews (11)
Positive 81.8% 9 Reviews
These guys are elite. Extremely detail orien...
Michael Lazenby
Positive
Awesome team. Full house service. Motivated a...
Ken D
Negative 18.2% 2 Reviews
SEO Experts is a Joke
Spoke to webshop recently, seo knowledge is v...
Ivan

Process

Technology

Core Leadership

CPA Minimization

Availability

BrightSpeed BrightSpeed
Talk to a Representative: 404-860-1400
Key Facts For BrightSpeed
  • Major Clients:
    ZEN WINDOWS CLEVELAND, ZEN WINDOWS LEXINGT...
  • Year Founded:
    2017
  • Fulltime Employees:
    1 - 10
  • Active Clients:
    76
  • Revenue:
    Est. $1 Million
  • Client Retention Rate:
    90
  • Pricing:
    M
  • Website:
    www.brightspeedmedia.com
Request A Quote
Positive Review 5 Reviews
I recently ran into a major issue with my web...
janette pittman
Positive Review
I've been working on an e-commerce store that...
clarice baxter
Positive Review
Bright Speed Media is the 2nd online marketin...
eileen weygand

Process

Technology

Core Leadership

CPA Minimization

Availability

24
1999
$250,000 - $1 million
23
140
87
L
Express Text, Challenger Pallet & Crate, Butler Custom Products, Innovative Information Resources, Spectrum Interactive Media

PPC

85
86
87
82
86
85.2%
NC
Net Gravity Net Gravity
Talk to a Representative: 888-772-4579
Service Offerings:
Key Facts For Net Gravity
  • Major Clients:
    Express Text, Challenger Pallet & Crate, B...
  • Year Founded:
    1999
  • Fulltime Employees:
    23
  • Active Clients:
    140
  • Revenue:
    $250,000 - $1 million
  • Client Retention Rate:
    87
  • Pricing:
    L
  • Website:
    www.netgravity.ca
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

25
2010
$1 million - $5 million
10 - 50
73+
95
L
, Papa Johns, Zagg, Trimble, Office Evolution, AIA Colorado, clients not on the list
84
86
84
84
83
84.2%
NC
JEMSU JEMSU
Talk to a Representative: 720-545-1555
Key Facts For JEMSU
  • Major Clients:
    , Papa Johns, Zagg, Trimble, Office Evolut...
  • Year Founded:
    2010
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    73+
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    95
  • Pricing:
    L
  • Website:
    www.jemsu.com
Request A Quote
Reviews (49)
Positive 91.8% 45 Reviews
Super helpful, super easy to work with, and t...
ColoradoNeurological .
Positive
Great communication and follow ups. Highly re...
Witt Rabon
Negative 8.2% 4 Reviews
Very disappointed in the service my company r...
Kaeleigh Michelle

Process

Technology

Core Leadership

CPA Minimization

Availability

26
2014
Est. $1 Million
1 - 10
42
96
M
Lou Malnati's, Tastes of Chicago, Airoom Architects, Builders, and Remodelers, Revive Designer Bathrooms, ProQuest, Jimmy the Plumber, Done With Pride, Chicago Limo Company
83
82
83
85
84
83.4%
NC
AgencyPPC LLC. AgencyPPC LLC.
Talk to a Representative: 312-300-5742
Key Facts For AgencyPPC LLC.
  • Major Clients:
    Lou Malnati's, Tastes of Chicago, Airoom A...
  • Year Founded:
    2014
  • Fulltime Employees:
    1 - 10
  • Active Clients:
    42
  • Revenue:
    Est. $1 Million
  • Client Retention Rate:
    96
  • Pricing:
    M
  • Website:
    agencyppc.com
Request A Quote
Positive Review 5 Reviews
We’ve really enjoyed working with AgencyPPC o...
StellaLife Team
Positive Review
I recently worked with Geoff from AgencyPPC a...
Judith Mahler
Positive Review
Geoff is a really sincere person who's not tr...
Stephen Brodsky

Process

Technology

Core Leadership

CPA Minimization

Availability

27
2004
$1 million - $5 million
10 - 50
478
82
M
Lakota Herbs, Franchise Marketplace, Nutrition House, Bell Lifestyle Products, Nutrition House
82
83
84
84
80
82.6%
NC
eSalesTraffic.com eSalesTraffic.com
Talk to a Representative: 416-939-0981
Key Facts For eSalesTraffic.com
  • Major Clients:
    Lakota Herbs, Franchise Marketplace, Nutri...
  • Year Founded:
    2004
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    478
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    82
  • Pricing:
    M
  • Website:
    www.esalestraffic.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

Dentsu Aegis Network Group Dentsu Aegis Network Group
Talk to a Representative: 1 (617) 449-4300
Key Facts For Dentsu Aegis Network Grou...
  • Major Clients:
    ALDO, Microsoft, Amex, Club Med, Quebecor
  • Year Founded:
    2004
  • Fulltime Employees:
    2,500 - 5,000
  • Active Clients:
    265
  • Revenue:
    $250 million - $500 million
  • Client Retention Rate:
    94
  • Pricing:
    H
  • Website:
    www.nvisolutions.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

Trendmetrix Software Trendmetrix Software
Talk to a Representative: 1-877-867-1030
Key Facts For Trendmetrix Software
  • Major Clients:
    GE Money, linkateer.com, UCDavic
  • Year Founded:
    2001
  • Fulltime Employees:
    42
  • Active Clients:
    258
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    85
  • Pricing:
    L
  • Website:
    www.trendmx.com
Request A Quote
Positive0% Write Review

 

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Neutral0% Write Review

 

Process

Technology

Core Leadership

CPA Minimization

Availability

Evaluation Criteria: Best Enterprise PPC Companies in Canada
Process
Process Analysis of Internal Processes
We believe the pay per click management companies which we evaluate and rank should be leaders and innovators in paid search marketing. A focus of our analysis is analyzing the approach an enterprise PPC company takes towards developing internal processes and methodologies aimed towards the management and maintenance of paid search campaigns. Each recommended PPC company has a solid internal methodology guiding their success in paid search.
Technology
Technology Use of New Technologies
Technology plays a major role in an enterprise PPC’s ability to manage large-scale pay per click campaigns. We evaluate the PPC company’s use of tools and proprietary software in managing larger budget campaigns across multiple networks and the tools being used to create more targeted or relevant campaigns and advertisements. An effective use of technology showcases a deep understanding of paid search.
Core Leadership
Core Leadership Overall Impact of Leadership
The core leadership of an enterprise PPC company is a solid indicator of the capabilities of the vendor when handling large campaigns. The companies we recommend in our listings are guided by professionals which have made a name for themselves within the industry as visionaries of paid search marketing and online marketing in general. They have a deep understanding of abstract concepts and the factors which most impact the success of a campaign.
CPA Minimization
CPA Minimization Reduce Your Campaign Costs
A primary concern of any pay per click advertiser is determining whether a campaign is competitively priced or not. We spend time analyzing how competing vendors reduce the costs of a campaign while increasing or maintaining conversions. By minimizing the cost per acquisition of a campaign, an enterprise pay per click management company can maximize an enterprise’s online advertising budget to its full potential.
Availability
Availability Consistent Response Times
Being available to the enterprise to discuss their concerns or to communicate the status of an ongoing campaign is crucial. Many enterprises operate in highly competitive industries which require constant vigilance over the types of keywords and messages which are being delivered to potential customers. We ensure the companies which we recommend have an understanding of the importance of open communication and integration within their clients’ marketing teams.
 
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